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	<title>Fishbowl Inventory Blog</title>
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	<link>http://blog.fishbowlinventory.com</link>
	<description>Exciting news about Fishbowl and QuickBooks inventory management</description>
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		<title>Fishbowl Inventory Re-energizes 4th-Generation Family Business</title>
		<link>http://blog.fishbowlinventory.com/2012/02/22/fishbowl-inventory-re-energizes-4th-generation-family-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fishbowl-inventory-re-energizes-4th-generation-family-business</link>
		<comments>http://blog.fishbowlinventory.com/2012/02/22/fishbowl-inventory-re-energizes-4th-generation-family-business/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 13:00:22 +0000</pubDate>
		<dc:creator>Robert Lockard</dc:creator>
				<category><![CDATA[uncategorized]]></category>
		<category><![CDATA[british columbia]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Finances]]></category>
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		<category><![CDATA[Cost Savings]]></category>
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		<category><![CDATA[fishbowl]]></category>
		<category><![CDATA[Fishbowl Features]]></category>
		<category><![CDATA[fishbowl inventory]]></category>
		<category><![CDATA[hardware store]]></category>
		<category><![CDATA[inventory management]]></category>
		<category><![CDATA[inventory management software]]></category>
		<category><![CDATA[Small Business]]></category>
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		<guid isPermaLink="false">http://blog.fishbowlinventory.com/?p=2035</guid>
		<description><![CDATA[For the past 80 years, a family-owned hardware store called Griffiths Plumbing Kitchen and Bath has done all of its inventory management by hand. But soon after the British Columbia-based company was placed into the hands of its fourth-generation steward, &#8230; <a href="http://blog.fishbowlinventory.com/2012/02/22/fishbowl-inventory-re-energizes-4th-generation-family-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">For the past 80 years, a family-owned hardware store called </span><span style="color: #000000;"><a title="Check out Griffiths Plumbing Kitchen and Bath's products and services." href="http://www.griffithshomeplumbing.com/" target="_blank">Griffiths Plumbing Kitchen and Bath</a></span><span style="color: #000000;"> has done all of its inventory management by hand. But soon after the British Columbia-based company was placed into the hands of its fourth-generation steward, 28-year-old Damon Griffiths, they decided to change the way they did business.</span></p>
<p><span style="color: #000000;"><strong><a href="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Plumber-holding-a-monkey-wrench.jpg"><img class="alignright size-full wp-image-2037" style="margin-left: 10px;" title="When you have the right tool, the job is much easier. That's true of plumbing and inventory management." src="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Plumber-holding-a-monkey-wrench.jpg" alt="Plumber holding a monkey wrench, Fishbowl Inventory Blog" width="231" height="338" /></a>Getting Up and Running</strong></span></p>
<p><span style="color: #000000;">Griffiths Plumbing and Bath sells more than 3,600 parts and products. Because they had spent so many years managing inventory on paper and in Excel spreadsheets, it took four months to get all of their inventory data organized into a CSV file to import into Fishbowl Inventory. Now that they’ve put forth the initial effort to get the system up and running, they’re starting to see positive results.</span></p>
<p><span style="color: #000000;"><strong>Tracking Costs</strong></span></p>
<p><span style="color: #000000;">“The part that really excites me is the information that is available to me now,” Damon Griffiths says. “I now have access to information that helps me manage my cash flow better. I can track so many different things.”</span></p>
<p><span style="color: #000000;">One of the most important things Griffiths is now able to track is the cost of equipment and parts that his plumbers use when they go out and work directly with customers. That way, he knows whether or not he’s charging enough to cover the cost of all the supplies and labor that go into on-site jobs.</span></p>
<p><span style="color: #000000;">As the company tracks costs and optimizes inventory levels, it will be able to grow faster than ever before. And, more importantly, it will keep its loyal customers happy.</span></p>
<p><span style="color: #000000;"><strong>Looking to the Future</strong></span></p>
<p><span style="color: #000000;">Fishbowl is in the business of helping businesses succeed. If your business is ambitiously trying to grow into new markets or simply interested in carving out a local niche, you’ll find that Fishbowl Inventory is a great solution for a great price. Keep your business thriving for the next 80 years and beyond by using Fishbowl Inventory now. Sign up for an </span><span style="color: #000000;"><a title="Schedule a free Web demo of Fishbowl Inventory" href="http://www.fishbowlinventory.com/demo/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-griffiths-plumbing-kitchen-bath" target="_blank">inventory software demo</a></span><span style="color: #000000;"> today to get started.</span></p>
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		<title>Fishbowl Inventory Training Videos Get a Makeover</title>
		<link>http://blog.fishbowlinventory.com/2012/02/20/fishbowl-inventory-training-videos-makeover/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fishbowl-inventory-training-videos-makeover</link>
		<comments>http://blog.fishbowlinventory.com/2012/02/20/fishbowl-inventory-training-videos-makeover/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 13:00:01 +0000</pubDate>
		<dc:creator>Robert Lockard</dc:creator>
				<category><![CDATA[uncategorized]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[fishbowl]]></category>
		<category><![CDATA[Fishbowl Features]]></category>
		<category><![CDATA[fishbowl inventory]]></category>
		<category><![CDATA[inventory management software]]></category>
		<category><![CDATA[QuickBooks]]></category>
		<category><![CDATA[quickbooks integration]]></category>
		<category><![CDATA[Training Videos]]></category>
		<category><![CDATA[videos]]></category>
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		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.fishbowlinventory.com/?p=2029</guid>
		<description><![CDATA[Reflecting its focus on ease of use, Fishbowl has updated its Training Video page to make it much simpler to navigate. Fishbowl’s training videos are designed to make the process of learning its inventory management software more enjoyable, so it &#8230; <a href="http://blog.fishbowlinventory.com/2012/02/20/fishbowl-inventory-training-videos-makeover/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Reflecting its focus on ease of use, Fishbowl has updated its </span><span style="color: #000000;"><a title="Watch Fishbowl Inventory Training Videos on its newly redesigned Web page" href="http://www.fishbowlinventory.com/training/training-videos/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-fishbowl-training-videos-makeover" target="_blank">Training Video</a></span><span style="color: #000000;"> page to make it much simpler to navigate. Fishbowl’s training videos are designed to make the process of learning its inventory management software more enjoyable, so it makes sense that it would also want to make the videos themselves easier to access.</span></p>
<p><span style="color: #000000;"><a href="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Online-training-video.jpg"><img class="alignleft size-full wp-image-2031" style="margin-right: 10px;" title="Fishbowl recently updated its Training Video page to make it easier to navigate" src="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Online-training-video.jpg" alt="Man watching an online training video, Fishbowl Inventory Blog" width="270" height="248" /></a>Some of the new features you’ll notice on the Web page include playlists, displayed video duration, and comment sections for each of the videos. These make it quick and easy to watch all of the videos in a specific category, make note of important parts of a video you want to return to, and ask questions or offer feedback.</span></p>
<p><span style="color: #000000;">The videos are now organized into nine categories. I’ll list them and briefly describe what you’ll learn in each of them:</span></p>
<ul>
<li><span style="color: #000000;"><strong>Setup:</strong> Setting up Fishbowl Inventory, integrating with QuickBooks, importing and exporting CSV files, and setting user rights.</span></li>
<li><span style="color: #000000;"><strong>Part: </strong>Using the Part Module, creating parts, and setting auto reorder points.</span></li>
<li><span style="color: #000000;"><strong>Purchasing:</strong> Creating new vendors and purchase orders.</span></li>
<li><span style="color: #000000;"><strong>Product:</strong> Building a product tree.</span></li>
<li><span style="color: #000000;"><strong>Sales:</strong> Adding new customers and sales orders, as well as shipping via sales orders.</span></li>
<li><span style="color: #000000;"><strong>Picking:</strong> An overview of the picking process.</span></li>
<li><span style="color: #000000;"><strong>Manufacturing:</strong> Setting up bills of materials and work orders.</span></li>
<li><span style="color: #000000;"><strong>Transfer Order:</strong> Creating and using transfer orders.</span></li>
<li><span style="color: #000000;"><strong>New Features: </strong>Right now this includes a walkthrough of the new Calendar Module, and it will continue to grow as Fishbowl releases new features.</span></li>
</ul>
<p><span style="color: #000000;">Be sure to check out Fishbowl’s training videos. Whether you’re a current user or you’re curious if Fishbowl Inventory is right for your business, you’ll gain a wealth of knowledge from them. And once you’ve seen our software in action, you should sign up for a </span><span style="color: #000000;"><a title="Sign up for a free trial of Fishbowl Inventory" href="http://www.fishbowlinventory.com/free-trial/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-fishbowl-training-videos-makeover" target="_blank">free trial</a></span><span style="color: #000000;"> to start using it for yourself.</span></p>
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		<title>Fishbowl Inventory 2012 Review</title>
		<link>http://blog.fishbowlinventory.com/2012/02/15/fishbowl-inventory-2012-review/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fishbowl-inventory-2012-review</link>
		<comments>http://blog.fishbowlinventory.com/2012/02/15/fishbowl-inventory-2012-review/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 13:00:24 +0000</pubDate>
		<dc:creator>Robert Lockard</dc:creator>
				<category><![CDATA[fishbowl inventory]]></category>
		<category><![CDATA[inventory tracking software]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[asset tracking]]></category>
		<category><![CDATA[fishbowl]]></category>
		<category><![CDATA[Fishbowl Features]]></category>
		<category><![CDATA[inventory management]]></category>
		<category><![CDATA[inventory management software]]></category>
		<category><![CDATA[midsize business]]></category>
		<category><![CDATA[order management]]></category>
		<category><![CDATA[product review]]></category>
		<category><![CDATA[QuickBooks]]></category>
		<category><![CDATA[quickbooks integration]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[warehouse management]]></category>

		<guid isPermaLink="false">http://blog.fishbowlinventory.com/?p=2024</guid>
		<description><![CDATA[“Fishbowl Inventory 2012 may be a niche-filler, but it&#8217;s no weakling stopgap measure,” says Pam Baker in her review of the latest version of Fishbowl Inventory on SmallBusinessComputing.com. “The popular inventory management add-on for QuickBooks does a commendable job keeping inventory assets &#8230; <a href="http://blog.fishbowlinventory.com/2012/02/15/fishbowl-inventory-2012-review/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">“</span><span style="color: #000000;"><a title="Learn more about Fishbowl Inventory 2012" href="http://www.fishbowlinventory.com/products/fishbowl-inventory/new-features/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-fishbowl-inventory-2012-review" target="_blank">Fishbowl Inventory 2012</a></span><span style="color: #000000;"> may be a niche-filler, but it&#8217;s no weakling stopgap measure,” says Pam Baker in her review of the latest version of Fishbowl Inventory on </span><span style="color: #000000;"><a title="Article: Small Business Software Review: Fishbowl Inventory 2012" href="http://www.smallbusinesscomputing.com/biztools/small-business-software-review-fishbowl-inventory-2012-.html" target="_blank">SmallBusinessComputing.com</a></span><span style="color: #000000;">. “The popular inventory management add-on for QuickBooks does a commendable job keeping inventory assets in full view and on the move for small businesses.”</span></p>
<p><span style="color: #000000;"><a href="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Warehouse-worker-reviewing-inventory-on-shelves.jpg"><img class="size-full wp-image-2026 alignright" style="margin-left: 10px;" title="See how Fishbowl Inventory is a great warehouse management tool and much more in this product review" src="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Warehouse-worker-reviewing-inventory-on-shelves.jpg" alt="Warehouse worker reviewing inventory on shelves, Fishbowl Inventory Blog" width="330" height="262" /></a>She does a great job covering Fishbowl Inventory’s features and explaining inventory management concepts, so I’ll let her do most of the talking in this blog post and throw in my two cents as needed.</span></p>
<p><span style="color: #000000;">Baker is a much more prolific writer than me. She’s written for newspapers like <em>The New York Times</em> and <em>Knight Ridder</em>, magazines like <em>ComputerWorld</em> and <em>Institutional Investor</em>, and websites like CIO.com. She’s been around the block, digitally speaking. So it’s no surprise that she has a lot of interesting things to say about Fishbowl Inventory 2012.</span></p>
<p><span style="color: #000000;"><strong>How Fishbowl Tracks Inventory</strong></span></p>
<p><span style="color: #000000;">Baker begins by giving a quick overview of how Fishbowl Inventory helps businesses keep track of their inventory:</span></p>
<p><span style="color: #000000;">“You can tell, for example, that you have 15 widgets in Warehouse A, 30 in Warehouse B, 50 en route to Retailer XYZ, one under your desk and three that your top salesmen are currently carrying around for demonstrations. The system can track inventory by nearly any criteria such as lot numbers, expiration dates, revision labels and serial numbers or any combination thereof.”</span></p>
<p><span style="color: #000000;">That’s inventory tracking in a nutshell. Wow, she just started, and I’m already impressed by how concisely she explains complex ideas. Excellent.</span></p>
<p><span style="color: #000000;"><strong>Reordering Products with a Click</strong></span></p>
<p><span style="color: #000000;">The main purpose of tracking inventory is to make sure you always have enough products in stock to meet demand. And when it’s time to reorder products, Fishbowl has a way of making that easier.</span></p>
<p><span style="color: #000000;">“If you find that the total number of widgets on hand is too low, you can reorder widgets, or the raw materials to make the widgets, from approved vendors in your system. You can rank the vendors according to any preference you wish from price points to delivery reliability. Reordering is thus simplified to a click.”</span></p>
<p><span style="color: #000000;">That’s a really cool feature – being able to rank suppliers based on different factors that are important to you. If you’re willing to pay a little more for the peace of mind that comes from a supplier who always does the job right, then you can put the most dependable ones at the top of the list. Or if price is the most important factor, you can adjust for that, as well.</span></p>
<p><span style="color: #000000;"><strong>Integration with Multiple Systems</strong></span></p>
<p><span style="color: #000000;">A big reason why Fishbowl Inventory works so well as an inventory management solution is that it joins so many systems together into a comprehensive solution. From warehouse management to fulfillment processes to back-end accounting, all of it connects through Fishbowl.</span></p>
<p><span style="color: #000000;">“The system integrates with FedEx and UPS so shipment weights are automatically entered from the warehouse data,” Baker says. “Contact info, shipping address, and shipping option (overnight, ground, etc.) are automatically ported from the sales form, and the shipping label is thus automatically generated. Invoicing is handled through integration with QuickBooks.”</span></p>
<p><span style="color: #000000;">In short, the whole picking, packing and shipping process in the warehouse (in addition to other inventory management processes) is much easier with Fishbowl’s automated system.</span></p>
<p><span style="color: #000000;"><strong>Ideal for SMBs</strong></span></p>
<p><span style="color: #000000;">Baker mentions many other aspects of Fishbowl Inventory 2012 and comes to this conclusion: “This product is ideal for small businesses and smaller-end mid-market businesses with basic to complex inventory and asset tracking needs.”</span></p>
<p><span style="color: #000000;">Be sure to check out her whole article by clicking the link at the start of this blog post. And get an </span><span style="color: #000000;"><a title="Schedule a free Web demo of Fishbowl Inventory" href="http://www.fishbowlinventory.com/demo/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-fishbowl-inventory-2012-review" target="_blank">inventory software demo</a></span><span style="color: #000000;"> to see Fishbowl’s powerful inventory management tools in action.</span></p>
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		<title>Zions Bank Spotlights Fishbowl&#8217;s Success Story</title>
		<link>http://blog.fishbowlinventory.com/2012/02/13/zions-bank-spotlights-fishbowl-success-story/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=zions-bank-spotlights-fishbowl-success-story</link>
		<comments>http://blog.fishbowlinventory.com/2012/02/13/zions-bank-spotlights-fishbowl-success-story/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 13:00:17 +0000</pubDate>
		<dc:creator>Robert Lockard</dc:creator>
				<category><![CDATA[charity]]></category>
		<category><![CDATA[fishbowl inventory]]></category>
		<category><![CDATA[bank]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[CAM Foundation]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[fishbowl]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[inventory management software]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[zions bank]]></category>

		<guid isPermaLink="false">http://blog.fishbowlinventory.com/?p=2012</guid>
		<description><![CDATA[Fishbowl’s dramatic comeback and ongoing success continue to draw the eyes of the media and other people hungry for good news. On January 31, 2012, Zions Bank’s Speaking on Business radio program put the spotlight on Fishbowl, talking about our &#8230; <a href="http://blog.fishbowlinventory.com/2012/02/13/zions-bank-spotlights-fishbowl-success-story/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Fishbowl’s dramatic comeback and ongoing success continue to draw the eyes of the media and other people hungry for good news. On January 31, 2012, </span><span style="color: #000000;"><a title="Listen to Zions Bank's Speaking on Business radio segment about Fishbowl" href="http://www.fishbowlinventory.com/news/zions-bank-speaking-on-business?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-zions-bank-spotlights-fishbowl-success" target="_blank">Zions Bank’s Speaking on Business</a></span><span style="color: #000000;"> radio program put the spotlight on Fishbowl, talking about our growth, inventory management software and community service. You can listen to the whole radio show and read the transcript by clicking the link above. I’ll comment on the main parts of it.</span></p>
<p><span style="color: #000000;"><strong>Growth</strong><br />
</span></p>
<p><span style="color: #000000;"><strong><a href="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Zions-Bank-Speaking-on-Business.jpg"><img class="size-full wp-image-2014 alignleft" style="margin-right: 10px;" title="Fishbowl appeared on Zions Bank's Speaking on Business radio program" src="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Zions-Bank-Speaking-on-Business.jpg" alt="Zions Bank Speaking on Business logo, Fishbowl Inventory Blog" width="328" height="124" /></a></strong></span></p>
<p><span style="color: #000000;">Chris Redgrave, the host of the Speaking on Business Economic Update, starts by talking about Fishbowl’s humble beginnings and shows how CEO David Williams was able to turn things around in a hurry.</span></p>
<p><span style="color: #000000;">“[Williams] became the CEO of Fishbowl and helped prepare and launch the product [Fishbowl Inventory], which quickly gained traction as the most requested inventory management product for use with QuickBooks. Eight years later the company is now debt free and turning a healthy profit.”</span></p>
<p><span style="color: #000000;"><strong>Inventory Management Software</strong></span></p>
<p><span style="color: #000000;">One of the biggest reasons for Fishbowl’s rapid growth is, of course, its amazing inventory management software, Fishbowl Inventory. Here’s how Redgrave describes it:</span></p>
<p><span style="color: #000000;">“Their inventory management software is so popular that companies of all sizes use the product as their business software front end. This software is built to fulfill a customer’s needs and is designed so companies will never outgrow it.”</span></p>
<p><span style="color: #000000;">Couldn’t have said it better myself.</span></p>
<p><span style="color: #000000;"><strong>Community Service</strong></span></p>
<p><span style="color: #000000;">We haven’t let our success go to our heads. Fishbowl is committed not only to offering great inventory software to small and midsize businesses, but also to helping our local community be a better place to live and work in.</span></p>
<p><span style="color: #000000;">“In addition to their software, Fishbowl has launched the CAM initiative, or Courage Above Mountains, in remembrance of David’s son, Cameron. They provide programs for digital literacy and software certifications. Nice work, Fishbowl!”</span></p>
<p><span style="color: #000000;">I second Redgrave’s assessment. We’re working hard at Fishbowl to make sure our customers, employees and community stay happy and strong. To learn more about Fishbowl, sign up for a free </span><span style="color: #000000;"><a title="Schedule an online demo of Fishbowl Inventory" href="http://www.fishbowlinventory.com/demo/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-zions-bank-spotlights-fishbowl-success" target="_blank">inventory software demo</a></span><span style="color: #000000;"> today!</span></p>
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		<title>Fishbowl Pipeline Contact Manager Now Available</title>
		<link>http://blog.fishbowlinventory.com/2012/02/09/fishbowl-pipeline-contact-manager-now-available/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fishbowl-pipeline-contact-manager-now-available</link>
		<comments>http://blog.fishbowlinventory.com/2012/02/09/fishbowl-pipeline-contact-manager-now-available/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 13:00:11 +0000</pubDate>
		<dc:creator>Robert Lockard</dc:creator>
				<category><![CDATA[fishbowl inventory]]></category>
		<category><![CDATA[software development]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[fishbowl]]></category>
		<category><![CDATA[fishbowl pipeline]]></category>
		<category><![CDATA[New Release]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Software Features]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://blog.fishbowlinventory.com/?p=2017</guid>
		<description><![CDATA[Today is the day Fishbowl officially jumps into the cloud! Fishbowl Pipeline, our Web-based contact manager, is now available for pre-release. A limited number of users are being offered during the pre-release period, so if you want to be one &#8230; <a href="http://blog.fishbowlinventory.com/2012/02/09/fishbowl-pipeline-contact-manager-now-available/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Today is the day Fishbowl officially jumps into the cloud! </span><span style="color: #000000;"><a title="Be one of the lucky few to sign up for the pre-release of Fishbowl Pipeline" href="http://www.fishbowlinventory.com/products/fishbowl-pipeline/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-fishbowl-pipeline-now-available" target="_blank">Fishbowl Pipeline</a></span><span style="color: #000000;">, our Web-based contact manager, is now available for pre-release. A limited number of users are being offered during the pre-release period, so if you want to be one of the lucky businesses to start using it, you should click on the link above and sign up for it right now.</span></p>
<p><span style="color: #000000;">Pipeline is basically a Customer Relationship Management (CRM) solution that integrates directly into Fishbowl Inventory’s software. Fishbowl Pipeline currently allows companies to keep track of:<br />
</span></p>
<p><span style="color: #000000;"><a href="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Fishbowl-Pipeline-logo.jpg"><img class="alignright size-full wp-image-2019" style="margin-left: 10px;" title="Fishbowl Pipeline is Fishbowl's first Web-based product, and it's now available for pre-release" src="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Fishbowl-Pipeline-logo.jpg" alt="Fishbowl Pipeline logo, Fishbowl Inventory Blog" width="400" height="158" /></a></span></p>
<ul>
<li><span style="color: #000000;">Leads</span></li>
<li><span style="color: #000000;">Customer accounts</span></li>
<li><span style="color: #000000;">Tasks</span></li>
<li><span style="color: #000000;">Opportunities</span></li>
<li><span style="color: #000000;">Other data through custom fields</span></li>
</ul>
<p><span style="color: #000000;">We plan to continue adding new features to Pipeline in the future, based on Fishbowl customers’ feedback. So by signing up for Pipeline right now, you can actually help us mold this CRM into something even more useful to your business.</span></p>
<p><span style="color: #000000;">I hope you’ll join us on this adventure into a new, exciting world. Technology keeps improving, and Fishbowl is flexible enough to keep up with all of these new advances.</span></p>
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		<title>5 Exciting Innovations to Barcode Tracking Software in 2012 (guest blog)</title>
		<link>http://blog.fishbowlinventory.com/2012/02/07/5-barcode-tracking-software-innovations-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-barcode-tracking-software-innovations-2012</link>
		<comments>http://blog.fishbowlinventory.com/2012/02/07/5-barcode-tracking-software-innovations-2012/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 13:00:39 +0000</pubDate>
		<dc:creator>Amanda S.</dc:creator>
				<category><![CDATA[barcode inventory software]]></category>
		<category><![CDATA[Barcode Scanner]]></category>
		<category><![CDATA[barcode tracking software]]></category>
		<category><![CDATA[Bill of Materials]]></category>
		<category><![CDATA[inventory management]]></category>
		<category><![CDATA[inventory tracking software]]></category>
		<category><![CDATA[warehouse management]]></category>
		<category><![CDATA[Work Order]]></category>

		<guid isPermaLink="false">http://blog.fishbowlinventory.com/?p=1992</guid>
		<description><![CDATA[Over the last few years, the capabilities of barcode tracking software have increased drastically as its average price has plummeted. Barcode tracking software is a computer-based inventory management tool that allows warehouses, stores, and other holders of inventory to keep &#8230; <a href="http://blog.fishbowlinventory.com/2012/02/07/5-barcode-tracking-software-innovations-2012/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Over the last few years, the capabilities of <a title="Learn more about Fishbowl's Barcode Tracking Software" href="http://www.fishbowlinventory.com/barcode-inventory-software/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-5-innovations-barcode-tracking-software" target="_blank">barcode tracking software</a> have increased drastically as its average price has plummeted. Barcode tracking software is a computer-based inventory management tool that allows warehouses, stores, and other holders of inventory to keep track of not only the current location of all their products but also its entire history from the arrival of each piece through to its sale and final delivery.</span></p>
<p><span style="color: #000000;"><a href="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Barcode-shaped-like-a-box.jpg"><img class="alignleft size-full wp-image-2008" style="margin-right: 10px;" title="Barcode tracking software is opening up exciting new possibilities for businesses." src="http://blog.fishbowlinventory.com/wp-content/uploads/2012/02/Barcode-shaped-like-a-box.jpg" alt="Barcode shaped like a box, Fishbowl Inventory Blog" width="259" height="300" /></a>In its early forms, barcode tracking software could only be used by inventory holders to track their products. Today, however, the increasingly complex innovations in barcode tracking software now allow inventory holders to use their barcode software to easily create and publish inventory essentials such as:</span></p>
<ul>
<li><span style="color: #000000;">Bills of materials</span></li>
<li><span style="color: #000000;">Work orders</span></li>
<li><span style="color: #000000;">Other crucial production and work-related documents</span></li>
</ul>
<p><span style="color: #000000;">Barcode tracking software makes it easy to perform and handle many formerly complex processes. No matter how much the software advances, however, barcode tracking software will always be essentially a tool to help companies avoid both premature depletion and overstocking of their products.</span></p>
<p><span style="color: #000000;">Most of the recent updates and advances to barcode tracking software have to do with simply increasing the software’s existing capabilities and user-friendliness. Some of them, however, offer the exciting possibility of adding brand-new features that have never been seen before in barcode tracking software. Here are this year’s most exciting innovations to barcode tracking software.</span></p>
<ul>
<li><span style="color: #000000;">More Data Available</span></li>
<li><span style="color: #000000;">More Simultaneous User Access</span></li>
<li><span style="color: #000000;">Real-Time Database Access</span></li>
<li><span style="color: #000000;">Future Usage and Capacity Projections</span></li>
<li><span style="color: #000000;">Storage Location Recommendations</span></li>
</ul>
<h3><span style="color: #000000;">1. More Data Available</span></h3>
<p><span style="color: #000000;">At a single glance, the barcode tracking software of 2012 will be able to tell you not only the item number information of the product scanned but also any additional descriptive information that you wish to include. Although this capability has previously been available to only the highest-end and most expensive professional barcode tracking software, innovations in micro-technology, data storage, and data transfer will allow even the cheaper, lower-end barcode tracking software to provide this additional data to its users. The availability of additional data will allow for the elimination of the many steps involved in item and product cross-referencing.</span></p>
<h3><span style="color: #000000;">2. More Simultaneous User Access</span></h3>
<p><span style="color: #000000;">Most traditional barcode tracking software entities of the past have only allowed a single user to access the database at a time. Although this low degree of user-friendliness may be fine for small inventory businesses and simple operations, for larger companies, simultaneous multiple user access is essential.</span></p>
<p><span style="color: #000000;">This year’s barcode tracking software will allow many different users, including managers, CEOs, and even regular employees trying to find the pallets they were assigned to deliver, to all access the software’s database at the same time without conflicts. Users will also be able to update groups of items simultaneously with new mass update features.</span></p>
<h3><span style="color: #000000;">3. Real-Time Database Access</span></h3>
<p><span style="color: #000000;">This year’s barcode tracking software will be more up to date than ever with increasingly frequent real-time communication between the software and the items themselves. This feature is essential to industry niches like auto insurance and the anti-theft programs they use. The more often the barcode tracking software used by a car insurance provider or anti-theft program can communicate with, for instance, a stolen vehicle, the more chance there is that the vehicle will be recovered quickly and with the least possible amount of damages.</span></p>
<h3><span style="color: #000000;">4. Future Usage and Capacity Projections</span></h3>
<p><span style="color: #000000;">In the very near future, your barcode tracking software will be able to not only tell you when your storage is getting too full or too empty but it will be able to calculate and project trends in your storage fluctuations to help you structure and expand your business like never before. Using <a title="Use Fishbowl's Reorder Point Calculator to figure out when you're getting low on products" href="http://www.fishbowlinventory.com/reorder-point-calculator/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-5-innovations-barcode-tracking-software" target="_blank">complex algorithms</a> and ratios to track warehouse capacity, orders, and item usage, you will be able to project your average earnings for the next few years as well as calculate how much you may need to spend on replenishing your stock in, for instance, the year 2020.</span></p>
<h3><span style="color: #000000;">5. Storage Location Recommendations</span></h3>
<p style="text-align: left;"><span style="color: #000000;">Because your barcode tracking software will soon know both your product inventory and your storage space better than you do, it will be able to offer you suggestions on the most efficient locations to store new shipments and products as they arrive. No longer will you have to rely on additional software solutions or even just your memory. Barcode tracking software is well on its way to becoming the complete warehouse management solution of the future.</span></p>
<p style="text-align: left;"><span style="color: #000000;">Light years beyond the hard-copy inventories that used to break the backs of the warehousing industry before the days of barcode tracking software, this software has made possible the fine-tuned inventory business world of today. Although other technologies are fighting to push the beloved barcode out of the way, these recent and future innovations to barcode tracking software seem to indicate that this highly effective means of tracking and locating products plans to stick around for quite a while longer.</span></p>
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		<title>Fishbowl Enters the Cloud with New Web Platform</title>
		<link>http://blog.fishbowlinventory.com/2012/02/01/fishbowl-pipeline-web-platform/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fishbowl-pipeline-web-platform</link>
		<comments>http://blog.fishbowlinventory.com/2012/02/01/fishbowl-pipeline-web-platform/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 13:00:19 +0000</pubDate>
		<dc:creator>Robert Lockard</dc:creator>
				<category><![CDATA[software development]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[Employees]]></category>
		<category><![CDATA[fishbowl]]></category>
		<category><![CDATA[Fishbowl Features]]></category>
		<category><![CDATA[fishbowl inventory]]></category>
		<category><![CDATA[fishbowl pipeline]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Training Videos]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.fishbowlinventory.com/?p=1989</guid>
		<description><![CDATA[Fishbowl Inventory is beginning to move some onto the cloud with the help of its new Web platform, Fishbowl Pipeline. Pipeline will be released on February 9, 2012, so we’ve prepared a little video introducing some of the features you’ll &#8230; <a href="http://blog.fishbowlinventory.com/2012/02/01/fishbowl-pipeline-web-platform/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Fishbowl Inventory is beginning to move some onto the cloud with the help of its new Web platform, </span><span style="color: #000000;"><a title="Learn more about Fishbowl's new web platform, Fishbowl Pipeline" href="http://www.fishbowlinventory.com/products/fishbowl-pipeline/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-fishbowl-pipeline-web-platform" target="_blank">Fishbowl Pipeline</a></span><span style="color: #000000;">. Pipeline will be released on February 9, 2012, so we’ve prepared a little video introducing some of the features you’ll find in it.</span></p>
<p><span style="color: #000000;">Right now, you can use Pipeline to track leads, accounts, contacts, opportunities and tasks. We plan to add a lot more functionality as time goes by, so expect Pipeline to grow into an even more useful tool for your business. In the meantime, enjoy this tutorial with Kevin Batchelor, Fishbowl’s Vice President of Product Development.</span></p>
<p><object width="640" height="360"><param name="movie" value="http://www.youtube.com/v/5EdwIIr5IjA?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://www.youtube.com/v/5EdwIIr5IjA?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
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		<title>How to Achieve Lean Inventory Management</title>
		<link>http://blog.fishbowlinventory.com/2012/01/30/how-to-achieve-lean-inventory-management/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-achieve-lean-inventory-management</link>
		<comments>http://blog.fishbowlinventory.com/2012/01/30/how-to-achieve-lean-inventory-management/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 13:00:04 +0000</pubDate>
		<dc:creator>Robert Lockard</dc:creator>
				<category><![CDATA[quickbooks inventory management]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[inventory management]]></category>
		<category><![CDATA[inventory management software]]></category>
		<category><![CDATA[Lean Inventory Management]]></category>
		<category><![CDATA[puns]]></category>
		<category><![CDATA[QuickBooks]]></category>
		<category><![CDATA[quickbooks integration]]></category>
		<category><![CDATA[QuickBooks Inventory Software]]></category>

		<guid isPermaLink="false">http://blog.fishbowlinventory.com/?p=1981</guid>
		<description><![CDATA[Lean over and I’ll tell you a little secret about lean inventory management: You don’t need to stack boxes so they look like the Leaning Tower of Pisa to have lean inventory management. Why am I starting this blog post &#8230; <a href="http://blog.fishbowlinventory.com/2012/01/30/how-to-achieve-lean-inventory-management/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Lean over and I’ll tell you a little secret about lean inventory management: You don’t need to stack boxes so they look like the Leaning Tower of Pisa to have lean inventory management. Why am I starting this blog post with a silly pun? First, because I always enjoy a good joke; and second, because… ahem, let’s move on.</span></p>
<p><span style="color: #000000;"><strong>Lean Means More Green</strong><br />
</span></p>
<p><span style="color: #000000;"><strong><a href="http://blog.fishbowlinventory.com/wp-content/uploads/2012/01/Leaning-boxes.jpg"><img class="alignright size-full wp-image-1984" style="margin-left: 10px;" title="Lean inventory management is more than just how you stack boxes." src="http://blog.fishbowlinventory.com/wp-content/uploads/2012/01/Leaning-boxes.jpg" alt="Leaning boxes, Fishbowl Inventory Blog" width="239" height="346" /></a></strong></span></p>
<p><span style="color: #000000;">Lean inventory management is all about cutting the fat out of your business and finding just the right balance between too much and too little inventory on hand. That means no more hoarding products just because you can get them cheaper by buying them in bulk, and no more guessing how many products to keep in stock.</span></p>
<p><span style="color: #000000;">You have to carefully weigh each decision to make sure it’s in your company’s best interest. As you do this, you’ll start to see something strange and wonderful happen in your business. You’ll save money and become much more efficient. All the money you were spending on slow-moving products will be able to be put to better use.</span></p>
<p><span style="color: #000000;">Imagine needing less storage space, fewer warehouse workers, and having faster delivery times. All of this is possible when you use lean inventory management.</span></p>
<p><span style="color: #000000;"><strong>Coming Clean</strong></span></p>
<p><span style="color: #000000;">Now is the part where I come clean and show how to achieve lean inventory management. It takes hard facts and a constant stream of new data coming in to replace intuition and guesswork. The best way to gain access to all of this information (and to make it comprehensible) is to use </span><span style="color: #000000;"><a title="Learn more about QuickBooks Inventory Management Software" href="http://www.fishbowlinventory.com/quickbooks-inventory-management/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-achieve-lean-inventory-management" target="_blank">QuickBooks inventory software</a></span><span style="color: #000000;">.</span></p>
<p><span style="color: #000000;">QuickBooks inventory software is a combination of QuickBooks accounting software and inventory management software. When these two systems integrate with each other, they allow you to track product orders, sales, deliveries and much more. Then you can generate reports that show seasonal trends, which products sell well in different locations, and other insights. All of this helps you make smart decisions about what products and quantities to order.</span></p>
<p><span style="color: #000000;">Lean inventory management is something every business should aspire to. And it’s something every business can attain if they’re willing to put forth the effort. By using QuickBooks inventory software and putting inventory data to good use, you can save money and be more efficient.</span></p>
<p><span style="color: #000000;">Sign up today for an </span><span style="color: #000000;"><a title="Schedule a free Web demo of Fishbowl Inventory" href="http://www.fishbowlinventory.com/demo/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-achieve-lean-inventory-management" target="_blank">inventory software demo</a></span><span style="color: #000000;"> to see how your company can start benefitting from lean inventory management.</span></p>
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		<title>New Inventory App Brings Fishbowl to Smartphones and Tablets</title>
		<link>http://blog.fishbowlinventory.com/2012/01/25/inventory-app-fishbowl-smartphones-tablets/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=inventory-app-fishbowl-smartphones-tablets</link>
		<comments>http://blog.fishbowlinventory.com/2012/01/25/inventory-app-fishbowl-smartphones-tablets/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:00:21 +0000</pubDate>
		<dc:creator>Robert Lockard</dc:creator>
				<category><![CDATA[order management]]></category>
		<category><![CDATA[software development]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[fishbowl]]></category>
		<category><![CDATA[fishbowl developer network]]></category>
		<category><![CDATA[fishbowl inventory]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Food Distributor]]></category>
		<category><![CDATA[Food Producer]]></category>
		<category><![CDATA[inventory app]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sharpe concepts]]></category>
		<category><![CDATA[smart phone]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[wine]]></category>
		<category><![CDATA[wine producer]]></category>

		<guid isPermaLink="false">http://blog.fishbowlinventory.com/?p=1967</guid>
		<description><![CDATA[Fishbowl is going mobile thanks to a new inventory application for smartphones and tablets, and it’s getting some positive results. The company recently created the Fishbowl Developer Network to allow third-party developers to work with Fishbowl’s code and build new &#8230; <a href="http://blog.fishbowlinventory.com/2012/01/25/inventory-app-fishbowl-smartphones-tablets/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Fishbowl is going mobile thanks to a new inventory application for smartphones and tablets, and it’s getting some positive results. The company recently created the </span><span style="color: #000000;"><a title="Learn more about the Fishbowl Developer Network" href="http://www.fishbowlinventory.com/developer-network/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-inventory-app" target="_blank">Fishbowl Developer Network</a></span><span style="color: #000000;"> to allow third-party developers to work with Fishbowl’s code and build new applications on top of its inventory management software platform.</span></p>
<p><span style="color: #000000;"><strong>A New Approach to Inventory Management</strong></span></p>
<p><span style="color: #000000;"><a href="http://blog.fishbowlinventory.com/wp-content/uploads/2012/01/LilyPad-for-Fishbowl.jpg"><img class="alignleft size-full wp-image-1976" style="margin-right: 5px;" title="LilyPad allows Fishbowl users to conveniently place orders with iPhones and iPads." src="http://blog.fishbowlinventory.com/wp-content/uploads/2012/01/LilyPad-for-Fishbowl.jpg" alt="LilyPad for Fishbowl logo, Fishbowl Inventory Blog" width="317" height="185" /></a>Several developers have already joined the Fishbowl Developer Network and started finding new possibilities for Fishbowl’s software. One of these developers is Sharpe Concepts. They created an inventory app called </span><span style="color: #000000;"><a title="Sign up for a free trial of LilyPad for Fishbowl" href="http://www.lilypadforfishbowl.com/" target="_blank">LilyPad for Fishbowl</a></span><span style="color: #000000;">, which allows people to enter orders into Fishbowl Inventory on tablets and smartphones. That means companies don’t even need to use barcode scanners or have access to a desktop computer to place orders anymore.</span></p>
<p><span style="color: #000000;"><strong>A Win for Wine Sellers</strong></span></p>
<p><span style="color: #000000;">LilyPad is proving to be a valuable tool for businesses. </span><span style="color: #000000;"><a title="Learn more about Noble House Wines" href="http://noblehousewines.com/" target="_blank">Noble House Wines</a></span><span style="color: #000000;">, a high-end wine seller in New York, started using the inventory app in August 2011, and they’re impressed with how it’s working. The company serves many of the most famous restaurants in the world, so Noble House Wines representatives always have to be professional and fast to keep up with their clients’ needs.</span></p>
<p><span style="color: #000000;">LilyPad helps them accomplish both of these tasks in style.</span></p>
<p><span style="color: #000000;">“Because the application runs on smartphones that the reps already had, they were up on the new system immediately,” says Ted Wilson, Director of Operations at Noble House Wines. “Wine connoisseurs appreciate technology, as well, and the use of smartphones has given the sales reps an image boost with their clients.”</span></p>
<p><span style="color: #000000;"><strong>Looking Good Where It Counts</strong></span></p>
<p><span style="color: #000000;">In addition to looking good in front of customers, sales reps are able to improve the behind-the-scenes action with LilyPad. “Now orders go directly into the Fishbowl system without going through an order entry person in the office,” Wilson says. “The amount of errors has been cut to almost zero and the turn time is minutes.” This makes the company look really good where it counts – in its order fulfillment and customer service.</span></p>
<p><span style="color: #000000;">Instead of viewing inventory management as something that should only be left to specialists in the warehouse, sales reps can see what a powerful impact it has on their jobs.</span></p>
<p><span style="color: #000000;">Start using LilyPad’s inventory app on your tablet or smartphone by clicking the LilyPad for Fishbowl link above right now!</span></p>
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		<title>Fishbowl CMO Named One of Utah&#8217;s Top Marketers of 2011</title>
		<link>http://blog.fishbowlinventory.com/2012/01/23/fishbowl-cmo-top-utah-marketer-2011/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fishbowl-cmo-top-utah-marketer-2011</link>
		<comments>http://blog.fishbowlinventory.com/2012/01/23/fishbowl-cmo-top-utah-marketer-2011/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 13:00:03 +0000</pubDate>
		<dc:creator>Robert Lockard</dc:creator>
				<category><![CDATA[fishbowl inventory]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Analysis]]></category>
		<category><![CDATA[Business Success]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Sales]]></category>
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		<description><![CDATA[Chalk up one more to the list of awards Fishbowl won last year. Kirk Tanner, Fishbowl’s Chief Marketing Officer, was recently honored by Utah Business magazine as one of Utah’s most effective sales and marketing experts in 2011. This is &#8230; <a href="http://blog.fishbowlinventory.com/2012/01/23/fishbowl-cmo-top-utah-marketer-2011/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Chalk up one more to the </span><span style="color: #000000;"><a title="See a list of Fishbowl's business awards" href="https://www.fishbowlinventory.com/company/awards/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-fishbowl-cmo-top-utah-marketer-2011" target="_blank">list of awards</a></span><span style="color: #000000;"> Fishbowl won last year. Kirk Tanner, Fishbowl’s Chief Marketing Officer, was recently honored by <em>Utah Business</em> magazine as one of Utah’s most effective sales and marketing experts in 2011.</span></p>
<p><span style="color: #000000;"><a href="http://blog.fishbowlinventory.com/wp-content/uploads/2012/01/Kirk-Tanner.jpg"><img class="alignright size-full wp-image-1962" style="margin-left: 10px;" title="Kirk Tanner is one of Utah's top 20 marketing specialists, according to Utah Business magazine." src="http://blog.fishbowlinventory.com/wp-content/uploads/2012/01/Kirk-Tanner.jpg" alt="Kirk Tanner, Fishbowl's Chief Marketing Officer" width="180" height="225" /></a>This is the first year the magazine gave out its </span><span style="color: #000000;"><a title="The 2011 SAMY Award winners" href="http://www.utahbusiness.com/issues/articles/11904/2012/01/the_samy_awards" target="_blank">SAMY Awards</a></span><span style="color: #000000;"> (which stands for Salespeople and Marketers of the Year). Twenty executives from some of Utah’s largest and fastest-growing businesses were on this list. In addition to Fishbowl, the businesses include Zions Bank, EnergySolutions, and Larry H. Miller Sports. That’s good company to be in.</span></p>
<p><span style="color: #000000;"><strong>The Importance of Online Marketing</strong></span></p>
<p><span style="color: #000000;">Being a marketer myself, I might be a little biased about the importance of good marketing. So I’ll let the <em>Utah Business</em> article speak for me: “Sales and marketing professionals are often referred to as the lifeblood of a company’s success. In our inaugural SAMY awards program, we celebrate the sales and marketing gurus who have had a direct, measurable impact on their company’s bottom line.”</span></p>
<p><span style="color: #000000;">Right now is a great time to be in business. There are so many tracking tools and opportunities to collect data that a lot of the guesswork has been taken out of marketing. The success of Fishbowl’s online marketing efforts can be easily seen in its overall success in the past few years.</span></p>
<p><span style="color: #000000;">“Due in large part to Tanner’s remarkable use of pay-per-click tactics, careful attention to SEO and innovative social media campaigns, Fishbowl achieved 176-percent sales growth from 2006-2010 and was on target for 86-percent growth in 2011,” the article notes. “Additionally, the cost per lead was cut by 30 percent since the beginning of 2010.”</span></p>
<p><span style="color: #000000;"><strong>Planning Ahead</strong></span></p>
<p><span style="color: #000000;">Of course, in order to get impressive results, you have to put forth a lot of effort. And Kirk is definitely up to the challenge. He’s a strategic thinker, and he’s always looking for ways to improve. Here’s how he describes it: “Most consumers view marketing as just the slick advertising, packaging, logos and collateral they see, not realizing the amount of science behind the final execution. There is a great deal of data collection and analysis that needs to be done to understand the market and target audience.”</span></p>
<p><span style="color: #000000;">Thanks to Fishbowl’s strong leadership and customer-centric focus, we continue to offer the best inventory management software for small and midsize businesses. Sign up for an online </span><span style="color: #000000;"><a title="Get a free demo of Fishbowl Inventory today" href="http://www.fishbowlinventory.com/demo/?utm_source=blog&amp;utm_medium=post&amp;utm_campaign=fb-blog-fishbowl-cmo-top-utah-marketer-2011" target="_blank">inventory software demo</a></span><span style="color: #000000;"> to see how it can help your business.</span></p>
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