Sophie D’Souza is the Vice President of Optimization at Spiralyze, a data conversion rate optimization firm. She has helped companies grow revenue by millions of dollars.
Digital growth driven through A/B testing and optimization provides support for her view in life that everything can be iterated and improved upon.
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Everyone who owns an ecommerce store knows how important it is to get people to visit the website. But it’s just as essential to get the people who do visit to make a purchase or two. With ecommerce sales expected to reach $735 billion by 2023, acquiring a large piece of that pie should be a priority. One way to do that is by having the best possible product page so that users buy more items from you.
Lots of businesses in ecommerce focus on improving their checkout and cart pages, but the product pages matter as much, if not more, than those components of a site. This is where you can hook customers who aren’t sure whether to buy from you or not. Since ecommerce customers can’t feel or see your products in person, you want to do everything you can to give them the information they need to decide your product is the one they want.
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As your business grows, whether you’re selling more volume or your business is built on high-volume sales such as B2B or wholesale operations, having accurate data in all the systems you sell becomes increasingly critical to a successful operation. As such, it can be valuable to evaluate tying some of your systems together, such as bridging your warehouse and its inventory information with your eCommerce sales channels.
Linking inventory to be updated in real time can have not just operations benefits, but it can allow you to leverage the information for sales and marketing efforts. In this article we’ll explore both of those aspects, and how you as a merchant can best capitalize on connecting warehouses to where you sell. (more…)
Customer retention is a vital part of any business’s success. And there are some very good reasons for that. Did you know that increasing customer retention rates by 5% can increase profits 25-95%, according to Bain & Co? And that gaining a new customer is five time as costly as keeping a current one?
For businesses that want to improve their retention rates, it’s important to look at customer behaviors and trends. In order to best court their customers, businesses have to meet them where they are. More than ever, customers are shopping, browsing and communicating on their mobile devices. Adopting mobile marketing strategies can enhance customer satisfaction by leaps and bounds.
Here are the top 5 ways that today’s technology can help you keep your customers happy: (more…)
