Increasing Your Website Conversion Rates by Sophie D’Souza

Sophie D’Souza is the Vice President of Optimization at Spiralyze, a data conversion rate optimization firm. She has helped companies grow revenue by millions of dollars.

Digital growth driven through A/B testing and optimization provides support for her view in life that everything can be iterated and improved upon.

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Is Fishbowl a Good Fit for MRP Buyers?

What is missing from your business management system? Fishbowl Blog
What is missing from your business management system? Fishbowl BlogSoftware Connect recently published its MRP Software Buyer Trends – 2018 Report, and it’s filled with fascinating insights into mindset of MRP buyers. They interviewed a randomly selected group of 183 manufacturers and put together their responses into a number of charts to see what they are looking for in a material requirements planning solution. Here are the top 19 features that these manufacturers said they are looking for in an MRP: (more…)

Modernize Your Supply Chain Management

Modernize your inventory and supply chain management, Fishbowl Blog
Modernize your inventory and supply chain management, Fishbowl BlogA new Software Advice report offers a lot of interesting insights into what types of companies bought supply chain management software in 2016. This line from the article is particularly telling: “It’s a familiar tale: A small third-party logistics (3PL) or manufacturing firm has been getting by using pen and paper, clunky spreadsheets or outdated software. But now, they’re at a crossroads and must either upgrade their IT infrastructure or languish.” Exactly. As small businesses get bigger and face more logistics challenges, it’s simply not cost effective to keep depending on old, outdated methods of managing inventory. They have to modernize or else they won’t be able to keep up with their more advanced competitors. (more…)

How Anticipating Consumer Behavior Can Make or Break Your Business

Plan ahead for changes in consumer behavior to succeed in business, Fishbowl Blog
Plan ahead for changes in consumer behavior to succeed in business, Fishbowl BlogA successful business starts with identifying the right audience in which to market your products or services. And while this target market is key to your success, you must also select a segment that is large enough to sustain your business, whether you’re catering to a specific gender, income group or lifestyle. But you must also be able to gauge your consumers’ actions by using some of the available tools and properly interpreting the results. The following are some ways you can better anticipate your customers’ actual behaviors, which can mean the difference between success and failure. (more…)

Fishbowl’s Effect on the Psychology of Business

Fishbowl has a powerful effect on the psychology of business, Fishbowl Blog
Fishbowl has a powerful effect on the psychology of business, Fishbowl BlogI’m going to do something I don’t believe I’ve ever done before on the Fishbowl Blog; I’m commenting on someone else’s post that was published on this blog. Last week I published a fantastic guest blog post by Rachelle Wilber entitled “Differing Points of View: Understanding the Psychology of Business.” It went into human needs, reciprocity, consistency, and commitment. Her post didn’t mention inventory management at all, but the whole time I was reading it I kept thinking of ways that it all relates to inventory management, specifically Fishbowl software. And that’s what I’m going to share today. So let’s explore Fishbowl’s effect on the psychology of business! (more…)

Differing Points of View: Understanding the Psychology of Business

The psychology of business is important to take into account, Fishbowl Blog
The psychology of business is important to take into account, Fishbowl BlogThere are reasons why some people and organizations in the business world are more effective than others. Research using social scientific methods has studied individuals in the business workplace environment to identify relationships, methods and more. The psychology of business is a way to understand the connection of successful relationships between, workers, employees, consumers and organizations for mutual benefit. (more…)