The Customer Journey and How to Retain by Austin Anderson

Austin Anderson is a presenter at the Inventory Management + Growth Summit.

Austin Anderson is the Vice President of Training and Support at Fishbowl.

Fishbowl has experienced a lot of innovative changes and growth over the last 4-5 years, and Anderson is excited to tell you about how they’ve happened.

Most of a Fishbowl customer’s lifecycle is spent with the Support team. They spend 45 days with the Sales team and 60-90 days with their Implementer. The rest of their time is with Fishbowl Support. It’s important to help them with their ongoing concerns and challenges to keep that relationship strong.


How to Be Authentic with Your Community by Matt Frisbie

Matt Frisbie started his career at the Walt Disney Company in entertainment as a performer in high school and college, working his way into the Entertainment Art Department for seven years. With the skills and brand positioning he learned at Disney, he began a stint in independent film, working with development houses, such as The Juniper Sequence, Georgeville Entertainment, and Paramount CBS.

Once his production and storytelling skills developed, he joined forces with marketing creatives to start a brand-consulting firm called Art+War, which he ran for the next 10 years until going in house with his largest client, Little Giant Ladders in Springville, Utah.

Frisbie is the Chief Marketing Officer at Little Giant Ladders, tasked with taking the legacy ladder company to #1 in its industry. He’s built a large team of creatives and advertisers to change the industry and excite customers with unique products and innovative community-building strategies.


How to Optimize Your Product Pages for More Sales

Optimize your ecommerce product pages to increase sales.

Everyone who owns an ecommerce store knows how important it is to get people to visit the website. But it’s just as essential to get the people who do visit to make a purchase or two. With ecommerce sales expected to reach $735 billion by 2023, acquiring a large piece of that pie should be a priority. One way to do that is by having the best possible product page so that users buy more items from you.

Lots of businesses in ecommerce focus on improving their checkout and cart pages, but the product pages matter as much, if not more, than those components of a site. This is where you can hook customers who aren’t sure whether to buy from you or not. Since ecommerce customers can’t feel or see your products in person, you want to do everything you can to give them the information they need to decide your product is the one they want.


Payment Viewer Module Hotkey

Filter Filler
Folding cash, Fishbowl Inventory BlogThe Payment Viewer module in Fishbowl shows you various payments you have received from your customers in the past. It is quite a straightforward module. You can use the following hotkey to get rid of certain payments, if you like. There are a number of reasons you may want to make use of this feature. (more…)

Customer Module Hotkey

Woman searching for products at a grocery store, Fishbowl Inventory BlogThis week we are focused on the Customer module in Fishbowl. There is only one hotkey in this module, and that is the ability to create new customers. You will need to either be an administrator or have the right to create new customers activated by an administrator in order to use this hotkey. If you are not an administrator, you may not have sufficient access rights to do it. That is an important thing to note before you attempt to use this hotkey. (more…)

Should Your Warehouse Be Closer to the Factory or the Customer?

This map shows states in the U.S. that have taxable and non-taxable shipping laws, Fishbowl Blog
The location of your warehouse can play a significant role in your store’s profitability. Consider the example of an e-commerce store selling licensed NBA jerseys. In this case, an L.A. Lakers jersey is more likely to be sold in and around Los Angeles than anywhere else. Stocking this inventory at a warehouse close to Los Angeles is common sense. On the other hand, let us consider a store that sells licensed Disney merchandise online. In this case, the buyers come from all across North America, and even the world. Would you identify your major markets and stock your inventory close to these locations? Or would you stock your inventory close to your manufacturer’s location and ship them to the customer on demand? There are no easy answers here, especially considering that rival stores like Amazon ship their products overnight. Housing your inventory close to the manufacturing location could dramatically increase shipping time, and this puts your store at a disadvantage. At the same time, if your products are made in a country like China, your holding costs here are significantly lower than what it would cost to stock inventory in the U.S. Here are a few factors to take into account when determining the location of your warehouse. (more…)

Get Savings and Prizes During Fishbowl’s 1st Customer Appreciation Month

3rd place, Fishbowl Blog
Fishbowl cares about its customers, and we want to show our appreciation to all of you. To do this, we are launching our very first Customer Appreciation Month! In June 2018 we are offering the lowest prices of the year on additional users with an added bonus! Call your account sales executive to get the details. With every user added, your company will be entered into our customer appreciation drawing happening on July 2 via a Facebook Live event. We want your office to be an awesome place to work, so we are giving away some great prizes to spruce up your workspace. (more…)

Creating Customers and More in the Customer Module

Fishbowl takes customer service very seriously, Fishbowl Blog
Fishbowl takes customer service very seriously, Fishbowl BlogThe Customer module is where you go to add and edit information about your customers. You can enter and edit their physical address, contact information, salesperson, groups, default carrier, and much more. It’s a useful module to visit whenever you need to drill into a customer’s history and check other information about them. (more…)

How and Why to Make Personalized Invoices

How and why to make personalized invoices, Fishbowl Blog
How and why to make personalized invoices, Fishbowl BlogIf you’re just starting your business and you’ve never created an invoice before, here’s how to create an invoice. Once you’ve got the basics down, consider personalizing your invoices. There’s no reason to feel intimidated. The digital age has made accounting easier, according to UAB, even for small business owners. In this article, we’re going to teach you why making personalized invoices is worth the effort and how do to it. Let’s get started. (more…)