Felix Baca is Weave’s Director of Demand. He has worked with enterprise software companies, startups, and numerous ecommerce brands. He believes an introduction to a great brand, product, or piece of software has the potential to change a person’s life for the good.
With a proven track record of what it takes to be successful in the ever-evolving paid social channel, he is going to deliver insights into how to get your Facebook and Instagram marketing set up and running efficiently.
(more…)Joe Hansen is a seasoned entrepreneur and business executive and the CEO & Founder of Buy Box Experts. He cofounded and sold four other companies prior to starting Buy Box Experts in 2013, quickly growing it into one of the most profitable and invaluable digital performance marketing agencies for merchants on Amazon.
In 2015, he also co-founded the PROSPER Show with James Thomson where they were responsible for growing the business from a two-person startup to the largest U.S.-based educational conference for Amazon Sellers. The company was successfully sold to Emerald Expositions (NYSE: EEX) at the end of 2017.
Hansen developed The Marketplace Flywheel®, a proprietary brand and revenue optimization process that the Buy Box Experts team of 200+ employees use to create quick and long-term growth for brands on Amazon.
Want to know how to grow your business and brands on various ecommerce marketplaces, particularly Amazon? Hansen has the answers you’re seeking.
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Businesses routinely commit revenue to increasing their sales. This expense can be a healthy portion of overall budgets since sales and marketing departments are generally the largest recipients. The ROI you receive from this will constantly need to be revamped in an attempt to maximize results. When sales are slowing down, a review of the overall infrastructure is needed.
Here are four common struggles businesses can face when attempting to boost sales, along with solutions to them. (more…)
Today, there is a growing concern over online data security, especially with the prevalence of data breaches among large companies. For e-commerce companies, owners have a responsibility to their customers to make sure they’re taking the necessary steps to keep customer data safe and secure. Fortunately, there are a few steps all online business owners can take on their own to increase security for any online storefront, boost customer confidence when shopping, and keep clients coming back time and time again. (more…)