Supply chain complications and the ever-evolving pandemic have meant strange times for the container shipping industry, including port congestion and wild price fluctuations. There’s also a massive shipping container shortage playing out. If anyone was hoping that things would eventually return to normal, that’s not looking to be the case.
Securing $59 billion in profits for the first quarter of 2022 certainly was a promising achievement, as it set new records and was driven almost entirely by competitive pricing. However, it doesn’t change the arduous state that the logistics and shipping industry is currently facing.
Those shipping and container prices will continue, and all-time highs may also occur, but it’s still important to consider the primary factors for these trends. What else is causing a high markup in shipping container prices? Is it port congestion, demand, and freight increases, or is it something else entirely? When is the shortage going to end?
A lot of brands take a simplistic approach to shipping, especially when they start. Adding ecommerce staples like free shipping options, package insurance, and tracking may help your business stay alive. But without prior planning, these inclusions could burn a hole in your pocket.
Putting an effective ecommerce shipping strategy in place is one of the most important steps for growing your business online. Yet it requires coordination between multiple organizations.
In this guide, we’ll help you develop the best shipping strategy for your online business.
Vince DeAngelis is 34-year veteran of the shipping and mailing industry who joined Shippo in January 2021 as its Vice President of Global Carrier Partnerships.
Before that, he spent 10 years at Quadient where he managed all aspects of their carrier partnerships, as well as shipping product and program management and U.S. based R&D.
DeAngelis spent the first 20 years of his career working for the United States Postal Service. His roles at the USPS included Manager of Ad Mail Sales Development in Windsor, Connecticut, and Regional Director of the New York Sales Center before being named National Director of Sales and Business Development and Director of Brand Management, Value Added and Special Services, in Washington D.C.