Business Strategies for the Mid-Market from Intuit Execs

Bobby Morrison is the Chief Revenue and Sales Officer at Intuit. He’s going to talk about exciting things happening at Intuit and their partnership with Fishbowl. Their goal is to work with small businesses and help them prosper.

Interesting Facts About Intuit

Bobby Morrison is a presenter at the Inventory Management + Growth Summit.

Here are a few facts you might not know about Intuit:

  • Two trillion dollars flows through Intuit’s financial systems each year.
  • Intuit is the largest provider of payroll services by more than double its closest competitor.
  • Twenty-five percent of all SMBs use QuickBooks Payroll. There are 1.6 million payroll customers.
  • One out of every 11 American workers is paid through QuickBooks Payroll.
  • Intuit helps submit $250 billion of paychecks every year.
  • They have fantastic time management software that is saving customers 12-13 percent shrink in their OPEX envelope.
  • Payment platforms and access to capital are available through Money by QuickBooks, which is growing rapidly.
  • They do $85 billion in payments volume each year.
  • Twelve million businesses around the world use QuickBooks.
  • Six million customers use their cloud services, a number that continues to increase.

Building Better Products

Morrison’s job is to listen to customer feedback on what they like and don’t like about Intuit’s products. That way, Intuit can improve them and partner with other companies like Fishbowl to come up with creative solutions. Internally, he works with Intuit’s partner channel, development groups, operations, learning and development, and sales organization.

Underlying all of this is Intuit’s primary mission of powering prosperity. Their partnership with Fishbowl provides all the solutions customers need to succeed. Intuit is committed to both Fishbowl and its customers.

Intuit’s Three Guiding Principles

Intuit’s commitment to growing a world-class partner channel comes from the needs of its customers. Those customers have stressed three important points:

  1. Know My Business – Understand each industry individually and how their needs differ.
  2. Know My Technology – The challenge is to build a tech stack that can scale with small businesses as they grow.
  3. Make an Expert Recommendation – Ensure the integrated solutions you encourage others to use reflect well on your own solution.

These will guide Intuit’s focus in 2022 and beyond as it works with Fishbowl and others.

The Switch to Cloud-Based Computing

Gavin Orleow is a presenter at the Inventory Management + Growth Summit.

Gavin Orleow is the Vice President of Global Channel Sales at Intuit.

The last 18+ months have presented new challenges to SMBs that no one could have anticipated. Many companies have demonstrated remarkable resilience and the ability to adapt to major issues.

One of the biggest ways SMBs have adapted is by quickly adopting cloud-based computing. The rise in popularity of QuickBooks Online has shown this transition. You don’t have to be a Fortune 500 business to benefit from using cloud computing.

Availability of new technology isn’t enough. It also needs to be affordable and user friendly. SMBs don’t usually have a large IT staff to navigate complex computer systems. So cloud solutions need to provide a simple user experience and be priced in a way that lets them scale as businesses grow.

The Difference Between Success and Failure

Data is a primary asset of businesses. In this competitive digital age, what distinguishes companies, large and small, between success and failure is the ability to turn data into insights and actions. Capturing data is great, but if you can’t convert it into actionable intelligence, it’s just noise.

Integrating QuickBooks and Fishbowl together allows you to know your financial and inventory data. Then you can benchmark this data to find areas for improvement and cost cutting.

Cloud technology levels the playing field between large and small competitors. Intuit has strategically partnered with Fishbowl to better serve its customers. The cloud-based platform of QuickBooks’ financial and business management expertise with Fishbowl’s inventory software helps you run your business with greater efficiency than ever. And it fuels your growth and prosperity in the future.