Chalk up one more to the list of awards Fishbowl won last year. Kirk Tanner, Fishbowl’s Chief Marketing Officer, was recently honored by Utah Business magazine as one of Utah’s most effective sales and marketing experts in 2011.
This is the first year the magazine gave out its SAMY Awards (which stands for Salespeople and Marketers of the Year). Twenty executives from some of Utah’s largest and fastest-growing businesses were on this list. In addition to Fishbowl, the businesses include Zions Bank, EnergySolutions, and Larry H. Miller Sports. That’s good company to be in.
The Importance of Online Marketing
Being a marketer myself, I might be a little biased about the importance of good marketing. So I’ll let the Utah Business article speak for me: “Sales and marketing professionals are often referred to as the lifeblood of a company’s success. In our inaugural SAMY awards program, we celebrate the sales and marketing gurus who have had a direct, measurable impact on their company’s bottom line.”
Right now is a great time to be in business. There are so many tracking tools and opportunities to collect data that a lot of the guesswork has been taken out of marketing. The success of Fishbowl’s online marketing efforts can be easily seen in its overall success in the past few years.
“Due in large part to Tanner’s remarkable use of pay-per-click tactics, careful attention to SEO and innovative social media campaigns, Fishbowl achieved 176-percent sales growth from 2006-2010 and was on target for 86-percent growth in 2011,” the article notes. “Additionally, the cost per lead was cut by 30 percent since the beginning of 2010.”
Of course, in order to get impressive results, you have to put forth a lot of effort. And Kirk is definitely up to the challenge. He’s a strategic thinker, and he’s always looking for ways to improve. Here’s how he describes it: “Most consumers view marketing as just the slick advertising, packaging, logos and collateral they see, not realizing the amount of science behind the final execution. There is a great deal of data collection and analysis that needs to be done to understand the market and target audience.”
Thanks to Fishbowl’s strong leadership and customer-centric focus, we continue to offer the best inventory management software for small and midsize businesses. Sign up for an online inventory software demo to see how it can help your business.